Within this vision took shape the collaboration with 3sixty, a historic streetwear shop with over 25 years of activity, which has left a deep mark on the Italian scene. It was an unexpected choice, and for that reason, meaningful: a team on the rise deciding to partner with a reality that has always favored quality over quantity, coherence over visibility. A choice that says a lot — about Calcio Como as well.

In this gesture, we found a way of seeing things that we truly identify with. That care in the craft, that loyalty to what one is, that desire to tell something real without having to underline it.

We are aware that this is not a monumental project, at least in terms of scale. But precisely for this reason, it convinced us: for the context, the substance, the intention. So we decided to be part of it too, in the way that represents us best — putting our minds, eyes, and hearts into the thing we love most: storytelling.

To build the content, we immersed ourselves in the club’s history, playing with the contrast between present and memory. The images evoke Silvio Fontolan, an emblematic figure of Como from the ’70s to the ’90s, naturally dialoguing with the clean, essential aesthetics of the capsule. It’s not a nostalgic exercise, but a way to connect eras through values that never fade: respect, style, belonging.

And then there’s Como. Which is not just a spot on the map, but a certain way of seeing the world. Being from Como often means carrying within a certain gaze: the reflections on the lake, the harmony between architecture and nature, that discreet beauty that doesn’t need to be flaunted. An elegance that shows in the details, the silences, the well-made gestures.

Telling this collaboration gave us the chance to inhabit that world with the right pace. To recognize ourselves in a rare balance between authenticity and vision. To work on a project that didn’t need noise, but simply needed to be heard.